![]() Suppose you’re on the hunt for a facility manager for your cleaning business. Instead of scouring through thousands of search results that are of no value to you, the filters allow you to narrow your search to leads that meet your criteria. For example, you can search for someone based on their job title, location, company size, or even revenue. One of the main advantages of using Sales Navigator is that it allows you to create far more targeted searches than the regular version. Meanwhile, the Sales Navigator is a better version designed for salespeople and other professionals who want to get the most out of LinkedIn. Warning You need a Sales Navigator team account to enjoy this feature.While LinkedIn’s regular version is a great way to find clients and industry professionals to network with, it can be a bit limiting. Now, we are goin to import these file on Sales Navigator to see if Linkedin got them in their database. You now have a list of websites using the target technology you can buy anytime. Then Create a List and wait a few minutes So LinkedIn Sales Navigator + Wappalyzer is a great combination to identify companies and then find decision-makers inside them.Įnter a technology that allows you to identify e-commerce websites (here we take Shopify) and the country you are targeting. The thing is technology lookup tools are great at finding technologies used by companies but not good at finding people. ![]() If you want to adopt this strategy, you’ll have to combine Sales Navigator with another technology lookup tool. Combine Wappalyzer and LinkedinĪs we said earlier, LinkedIn Sales Navigator is not good at finding technologies used by companies. You now extract them to start your outbound campaigns with your favorite linkedin automation tool. ![]() You can start to doing the outreach on linkedin. You can look for you persona/decision makers within this list by adding some keywords in the Title FilterĬongrats! You now have a list of the decision-makers in the targeted companies. Go to Lead Results > Custom Lists > Accounts > Select the list you createdĪll the people working in these E-commerce companies will appear on the search Once you are happy with your list, you can use Lead Search to find the decision-makers within the e-commerce companies you just selected. Your list will then appear on the Account List tab Once you have a curated list of e-commerce websites, you can start to add them into an Account List Maybe you won’t find all the keyword to exclude on the first shot. So our boolean will now look like this: E-commerce AND Fashion NOT Agency NOT Consulting NOT Services NOT Platform NOT SoftwareĪ good practice is to exclude keywords as you explore you search. Then think about all the potential irrelevant companies that could appear in this search (consulting firms, agencies, Saas Products for e-commerce etc…)Įxclude some keywords to avoid seeing them appear on your search like Agency, Consulting, Services, Platform, Software So our boolean will start with “ E-commerce” AND “Fashion“ Think about the keywords you want to see appear in the company page of your prospects. If you have an account-based outbound strategy, you can start by building a list of e-commerce companies you want to target and then find the decision-makers in these companies.Īs the Technology filter of LinkedIn Sales Navigator doesn’t work, your only weapons here are the keywords and industries. The next techniques will do the opposite. With this technique, the list of companies you are targeting will build itself from the potential client you find on LinkedIn Sales Navigator. Once you are happy with your search, you can extract it to get it into a spreadsheetand start your outbound campaigns. You can also give LinkedIn Sales Navigator some details about an industry or some keyword depending on the product you are selling. You also want to exclude all non-decision makers personas as Intern or Assistant It is really random as it’s LinkedIn trying to rebuild the hierarchy of companies through messy algorithms You can create a sales navigator boolean search with the keyword “E-commerce” and the job titles you are looking for: “E-Commerce” AND (“Owner” OR “VP” OR “Director” OR “Manager”)įor example, with this search you are looking for:ĭon’t use the Seniority Level filter to look for decision-makers. Let’s say you are looking for E-Commerce clients in a particular industry If you don’t have an account-based linkedin prospecting strategy, you can simply look for the job titles you want in the Lead Search.
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